Storm Chasin’: A Front-Row Seat to Extreme Snow & Ice Removal

First published: June 5, 2025 • Last updated: June 5, 2025

Disclaimer — No affiliation: All videos below are produced by the independent Storm Chasin’ team and are embedded here under YouTube’s standard embedding license. All rights remain with the creators. Allin Rose Consulting, Inc. provides commentary only.

Few jobs get as real-time, high-stakes, and downright unpredictable as snow & ice management — and that’s precisely why we’re curating Storm Chasin’, the independent YouTube docuseries you’ll find embedded below. Each episode drops you into the cab of a plow or onto a windswept staging lot as crews race squalls, black-ice alerts, and sub-zero wind chills. All videos remain the property of the Storm Chasin’ team and are shared here under YouTube’s standard embed license.

Why spotlight them here? Because the footage echoes the same realities our consulting clients face every winter. Consider that states and municipalities collectively spend more than $2.3 billion every year on winter road maintenance alone, while a single severe winter storm now averages about $4.1 billion in nationwide economic losses. On the human side, icy and snowy roads contribute to an estimated 1,836 traffic deaths and 136,000 injuries annually.

Each Storm Chasin’ episode offers teachable moments, like how pre-event brining trims salt usage, why redundant equipment matters when hydraulics seize at −10 °F, and how real-time atmospheric data can redirect an entire fleet before pavement temperatures plunge. We’ve added brief commentaries under every video to translate those field lessons into actionable takeaways for property-management teams, logistics directors, and risk-control professionals. Think of it as an ongoing crash course in operational resilience — one that pairs dramatic storytelling with practical insights you can apply to your own snow response plan.

Scroll on, queue up an episode, and bookmark this page; we update it the moment a new chapter in the series airs. When you’re ready to turn these insights into a data-driven, liability-reducing strategy for your facilities, come see how we can make a difference. Our consultants are just a click away.

Quick-jump to an episode

• Episode 1 – Surviving Fargo’s Worst Winter
• Episode 2 – Were they Ready for a MASSIVE Lake Effect Storm?
• Episode 3 – Minnesota Vikings’ Massive Winter Ops
• Episode 4 - One Team to Fight Winter's Worst
• Episode 5 - Snowmageddon V.S. America's Largest Snow Fleet
• Episode 6 - Chicago Waited For THIS Snowstorm

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Episode 1 – Surviving Fargo’s Worst Winter

Release date: April 2025 • Runtime: 47 min

“Surviving Fargo’s Worst Winter” (Episode 1 of Storm Chasin’) zooms in on Glacier Snow Management as its crews battle a string of record-setting blizzards in Fargo, North Dakota. The footage is a real-world case study in how large commercial operators keep hospitals, distribution hubs, and retail lots open when whiteout conditions and -40 °F wind chills make every minute count. For property owners and facility managers, it’s a front-row look at the level of planning, equipment redundancy, and split-second decision-making that separates “good enough” service from true risk mitigation.

Key takeaways

1. Proactive staging & brining: Glacier pre-positions loaders, pushes, and salt carriers across town hours before the first flakes, then applies brine to critical lanes to reduce refreeze, cutting post-storm scrape time by roughly a third.
2. Real-time fleet coordination: Crews rely on live radar, pavement-temp sensors, and GPS dispatch to reroute plows as lake-effect bands shift, ensuring high-priority sites never go more than 60 minutes without service.
3. Redundancy equals resilience: Every major site has a backup machine and spare hydraulic hoses on hand; when one loader blows a line at –20 °F, a replacement is rolling within 15 minutes, keeping contractual service levels intact.

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Episode 2 – Were they Ready for a MASSIVE Lake Effect Storm?

Release date: May 2025 • Runtime: 39 min

“Were they Ready for a MASSIVE Lake Effect Storm?” (Episode 2 of Storm Chasin’) takes viewers inside UD Maintenance, a Northern Ohio contractor that fights some of the sharpest snow squalls in the country. Lake-effect bursts can dump double-digit inches with only a few hours’ warning, so success hinges on precision before the storm. Watching UD’s crew turn weather intel into minute-by-minute action shows property owners exactly why advanced planning, brining strategy, and equipment redundancy aren’t “nice-to-haves” but mission-critical safeguards.

Key takeaways

1. Meteorology-driven timing saves money and pavement. UD relies on an in-house meteorologist and live pavement-temperature sensors to decide when to pre-treat. Hitting the pavement while temps are still just above freezing lets brine bond and lowers granular-salt use later in the storm.
2. Distributed staging neutralizes lake-effect surprises. Instead of parking the whole fleet at HQ, equipment and pink-salt reserves are pre-positioned across the Cleveland snow belt. When a squall line shifts 10 miles, the nearest loader is already on site — no wasted travel time, no blown service-level guarantees.
3. Redundancy equals resilience. Every high-priority site shown in the episode has a backup plow and spare hydraulics. When one skid-steer throws a hose in sub-zero windchill, a swap-in unit rolls within minutes — proof that contingency gear is cheaper than breach-of-contract penalties.

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Episode 3 – Minnesota Vikings' Massive Winter Ops

Release date: May 2025 • Runtime: 32 min

“Minnesota Vikings’ Massive Winter Ops” (Episode 3 of Storm Chasin') takes the Storm Chasin’ crew behind the scenes at the NFL club’s 40-acre Twin Cities Orthopedics Performance Center and its adjoining stadium surfaces in Eagan, Minnesota. Clearing that much real estate fast enough for televised practices, community events, and sudden snowbelt squalls shows what’s at stake when elite venues gamble on winter readiness. The stakes are not academic. After the old Metrodome roof collapsed under heavy snow in 2010, the franchise learned loudly how costly a single failure can be. This episode turns that lesson into a live playbook for any facility manager responsible for large, multi-use grounds.

Key takeaways

1. Venue-wide resource orchestration: Crews synchronize plows, front-end loaders, and snow blowers across turf fields, parking decks, and access roads, demonstrating the value of a central command hub that can redeploy assets in minutes as lake-effect bands shift.
2. High-capacity snow melting & haul-off: Instead of piling drifts against retaining walls, the Vikings contract in-place melters and continuous truck cycles to clear critical sightlines and fire lanes — proof that disposal logistics must be baked into the operations plan, not treated as an afterthought.
3. Redundancy for broadcast-grade uptime: With national TV schedules on the line, every primary machine shown has a warmed-up backup parked within the complex. The episode illustrates how redundancy mitigates million-dollar downtime, even for organizations outside pro sports.

Need a proactive snow response plan for your facility? Talk to the experts at Allin Rose Consulting.

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Episode 4 – One Team to Fight Winter's Worst

Release date: June 2025 • Runtime: 51 min

"One Team to Fight Winter's Worst" (Episode 4 of Storm Chasin') takes viewers behind the scenes with Outdoor Pride, a snow and ice management company based in New Hampshire. This episode highlights the company's coordinated efforts to combat severe winter storms, emphasizing the teamwork and dedication required to keep communities safe and operational during harsh weather conditions.

3 Key Takeaways:

1. Precision in Pre-Storm Planning: Outdoor Pride emphasizes the importance of tracking forecasts and staging materials before the first snowflake hits. Their preemptive strategy ensures rapid response times and minimizes downtime for their clients.
2. Tight-Knit Operational Command: The company's leadership leans on real-time communication, using centralized dispatch and mobile tech to direct dozens of operators seamlessly, even as conditions deteriorate.
3. Emphasis on Commercial Property Continuity: Rather than just “clearing snow,” Outdoor Pride prioritizes uninterrupted business operations for commercial properties—showing how snow management directly supports economic stability in their service areas.

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Episode 5 – Snowmageddon vs. America's Largest Snow Fleet

Release date: June 2025 • Runtime: 1 hr. 5 min.

"Snowmageddon vs. America's Largest Snow Fleet" (Episode 5 of Storm Chasin') provides an in-depth look at East Coast Facilities (ECF), a premier snow and ice management company operating across the eastern United States. This episode highlights ECF's strategic planning, advanced equipment, and dedicated personnel as they tackle one of the most formidable winter storms, ensuring safety and accessibility for critical infrastructure.

3 Key Takeaways:

1. Nationwide Coordination at Scale: ECF operates with one of the largest snow fleets in the country, and this episode showcases the logistical mastery needed to synchronize crews and machinery across multiple states during a massive winter storm.
2. Innovative Equipment Deployment: From front-end loaders to live GPS tracking systems, ECF demonstrates how investing in fleet technology boosts both accountability and efficiency during peak snow events.
3. Redefining Industry Leadership: With a commitment to scale, redundancy, and fast recovery times, ECF doesn’t just respond to storms—they set a benchmark for what elite snow and ice management looks like in high-stakes environments.

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Episode 6 – Chicago Waited For THIS Snowstorm

Release date: June 2025 • Runtime: 37 min

"Chicago Waited For THIS Snowstorm" (Episode 6 of Storm Chasin') dives into the heart of a major winter storm in Chicago, spotlighting Arctic Snow & Ice Products as they confront one of the city's most intense snow events. The episode showcases the company's strategic planning, advanced equipment, and dedicated team as they work tirelessly to keep the city operational amidst challenging conditions.

3 Key Takeaways:

1. Urban Challenges Require Specialized Solutions: Arctic’s team contends with narrow alleys, city ordinances, and dense traffic—all of which require a different approach than suburban or industrial snow removal operations.
2. Storm Chasin’ Meets Product Innovation: As a manufacturer of snow and ice equipment, Arctic doesn’t just use industry tools—they invent them. This episode highlights how their in-house product line is tested in real-world storm conditions.
3. Civic Impact Beyond the Snow Pile: In one of the nation’s most populous cities, Arctic’s rapid mobilization helps keep emergency routes, hospitals, and essential services open—making their work essential to public health and safety.